ABOUT US

The Origin of a Secret

The world of premium food, once dominated by exclusive establishments, has been forever changed by a new movement. During the unprecedented times of the pandemic, Silk Road Consumer Goods was born with a singular mission: to make premium, innovative products accessible and affordable. This mission gave rise to our flagship brand, Butcher's Secrets.

We recognized a gap in the market. While classic cuts like ribeye and tenderloin commanded high prices, there were other, lesser-known cuts that offered exceptional quality at a fraction of the cost. These were the "secrets"–the hidden gems that butchers would often reserve for themselves. Cuts like the flat iron, picanha, and delmonico stood toe-to-toe with their more famous counterparts in flavor and tenderness. By championing these cuts, we empowered independent food establishments to compete with large chains and gave home cooks the chance to serve a premium steak anytime, not just for special occasions.

The Name Behind the Brand

The name Butcher's Secrets is more than just a label; it's a philosophy. It refers to the cuts
that butchers, the true connoisseurs of meat, would "gatekeep" and take home for their own families. While the popular cuts drive their revenue, it's the hanger tenders and flat irons that they truly savor. This name embodies our promise to you: to reveal the best-kept secrets of the trade so you can enjoy a superior steak experience.

Against the Grain: The Secret 6

We believe that true quality lies in going against the grain. In a world obsessed with
commercialized, mass-produced food, we and our partners—the independent, unchained
food establishments—stand for quality and flavor. The Secret 6 steak cuts are a testament to this belief. Each cut offers a unique experience, from the looser grain of some that perfectly complements marinades to the bolder, beefier flavors of others. This is the versatility of steaks we want you to discover.

Our Secret 6 is a statement. They represent our brand's identity and our target market's values. They are for those who choose substance over hype, flavor over fame. They are an invitation to explore a new way of enjoying beef, to learn that there is more to a steak than just the usual cuts.

The Future of Flavor

Our vision is twofold.

First, we want to challenge the notion that steaks are only for special occasions. By offering affordable, premium alternatives, we aim to make steak a regular, cherished part of your dining experience.

Second, we are on a mission to expand your palate. We want to show people that the world of steaks is vast and full of delicious surprises beyond the familiar.

We are not just selling meat; we are leading a movement to introduce you to new ways of enjoying beef, one Secret 6 cut at a time.